I had the opportunity to design a new rod to pair with an existing reel. This was going to be in partnership with a bait company under the Rather Outdoors umbrella. I first picked colors from our Pantone book and made a few options. Once one was picked I made the cosmetic spec that outlines all of the information necessary for our suppliers to make samples and eventually the final product for retail. These are the images that I rendered in Keyshot for the Zebco website.
